Predictably irrational: the hidden forces that shape our decisions
Ariely, Dan
Predictably irrational: the hidden forces that shape our decisions - London Harper 2009 - xxii, 280 pages: illustrations; 20 cm.
"Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds."
9780007368549
Book
Decision making
Judgment
Reasoning [Psychology] Test
Decision making
153.83 / ARI
Predictably irrational: the hidden forces that shape our decisions - London Harper 2009 - xxii, 280 pages: illustrations; 20 cm.
"Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds."
9780007368549
Book
Decision making
Judgment
Reasoning [Psychology] Test
Decision making
153.83 / ARI
