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BUSINESS AND INTELLECTUAL PROPERTY:PROTECT YOUR IDEA

By: Contributor(s): Material type: TextTextPublication details: GURGAON,HARYANA RANDOM HOUSE INDIA 2010(7th.IMPRESSION 2014)Description: ix,168ISBN:
  • 978-8-184-00140-2
Subject(s): DDC classification:
  • 346.048/AGA
Summary: Business and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.
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Item type Current library Collection Call number URL Status Notes Date due Barcode
Books Books Symbiosis Institute of Computer Studies and Research Business Non-fiction 346.048/AGA (Browse shelf(Opens below)) Link to resource Available LAW,BUSINESS,INTELLECTUAL PROPERTY,PROTECTION OF IDEAS,ASSET MANAGEMENT SICSR-B-18749
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346.048/AGA BUSINESS AND INTELLECTUAL PROPERTY:PROTECT YOUR IDEA

Business and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.

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