BUSINESS AND INTELLECTUAL PROPERTY:PROTECT YOUR IDEA (Record no. 256437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01536nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141230b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-8-184-00140-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 346.048/AGA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AGARWAL,ANURAG K. |
| 245 ## - TITLE STATEMENT | |
| Title | BUSINESS AND INTELLECTUAL PROPERTY:PROTECT YOUR IDEA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | GURGAON,HARYANA |
| Name of publisher, distributor, etc | RANDOM HOUSE INDIA |
| Date of publication, distribution, etc | 2010(7th.IMPRESSION 2014) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,168 |
| 365 ## - TRADE PRICE | |
| Price amount | 399.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Business and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | LAW,BUSINESS,INTELLECTUAL PROPERTY,PROTECTION OF IDEAS,ASSET MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | IIM(A)BUSINESS BOOKS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | Business | 30/12/2014 | TECHNICAL BOOK SERVICES | 399.00 | 346.048/AGA | SICSR-B-18749 | 14/03/2019 | Books | LAW,BUSINESS,INTELLECTUAL PROPERTY,PROTECTION OF IDEAS,ASSET MANAGEMENT |
