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Advertising campaign strategy : a guide to marketing communication plans

By: Material type: TextTextPublication details: Dryden press Fort Worth 2000Edition: 2nd edDescription: 371 pISBN:
  • 003021114X
Subject(s): DDC classification:
  • 659.113  PAR
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Centre for Management and Human Resource Development Text Book 659.113 PAR (Browse shelf(Opens below)) Available SCMHRD-B-9331
Browsing Symbiosis Centre for Management and Human Resource Development shelves, Collection: Text Book Close shelf browser (Hides shelf browser)
659.109 LAS Man Who Sold America 659.11 AAK/BAT Advertising management 659.11 CAL Kellogg on Advertising and Media : 659.113 PAR Advertising campaign strategy : 659.13 Creative advertising: 659.13 SAR Entertainment industry : 659.132 BOO/SCH Fundamentals of copy and layout :

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