Advertising campaign strategy :
Parente Donald
Advertising campaign strategy : a guide to marketing communication plans - 2nd ed - Fort Worth Dryden press 2000 - 371 p.
003021114X
Advertising
659.113 / PAR
Advertising campaign strategy : a guide to marketing communication plans - 2nd ed - Fort Worth Dryden press 2000 - 371 p.
003021114X
Advertising
659.113 / PAR