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Master minding the store : advertising sales promotion and the new marketing reality
Material type:
TextPublication details: John Wiley & Sons New York 1997Description: 310 pISBN: - 9780471139102
- 659.1 ZIC
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Symbiosis Centre for Management and Human Resource Development | Text Book | 659.1 ZIC (Browse shelf(Opens below)) | Available | SCMHRD-B-3331 |
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| 659.1 WEL/BUR Advertising : | 659.1 WIN Warp Speed Branding : The Impact of Technology on marketing | 659.1 ZEF/ARO Advertising on the internet | 659.1 ZIC Master minding the store : | 659.103 SUR Advertising media a to z | 659.108 2 KAP./SUB Women in advertising | 659.109 73 BON/KIR Under the radar : |
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