Master minding the store : advertising sales promotion and the new marketing reality

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Material type: Text

TextPublication details: John Wiley & Sons New York 1997Description: 310 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management and Human Resource Development	Text Book	659.1 ZIC (Browse shelf(Opens below))	Available		SCMHRD-B-3331

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