STRATEGIC MANAGEMENT CONCEPTS AND CASES
Material type:
TextLanguage: English Publication details: PRENTICE HALL PUB NEW DELHI 2011Description: 279ISBN: - 9788120341807
- 658.401 2 PHA
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Symbiosis Institute of International Business | 658.401 2 PHA (Browse shelf(Opens below)) | Available | SIIB-B-11231 |
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| 658.401 2 PEN INTERNATIONAL STRATEGIC MANAGEMENT | 658.401 2 PEN INTERNATIONAL STRATEGIC MANAGEMENT | 658.401 2 PEN INTERNATIONAL STRATEGIC MANAGEMENT | 658.401 2 PHA STRATEGIC MANAGEMENT CONCEPTS AND CASES | 658.401 2 POR COMPETITIVE STRATEGY | 658.401 2 POR COMPETITIVE STRATEGY | 658.401 2 POR COMPETITIVE STRATEGY |
The book contains every aspect of strategic management. this also includes ten case studies on various aspects of strategic management such as environmental appraisal, critical success factors, SWOT analysis, strategic intent etc.
Contents ---1. Concept of strategy 2. strategic intent 3. environment and environmental analysis 4. organizational capability 5. industry analysis 6. Formulating functional level strategies 7. strategy implementation and control etc..........
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