MARKETING COMMUNICATIONS

By:

ICFAI PRESS

Material type: Text

TextLanguage: English Publication details: ICFAI PRESS HYDERABAD 2004Description: 370ISBN:

9788178819891

Subject(s):

DDC classification:

658.45 ICF

Summary: THE BOOK HIGHLIGHTS THE NEED FOR INTEGRATING THE DIFFERENT MARKETING COMMUNICATIONS MIX ELEMENTS TO PRESENT A SINGLE CONSISTENT IMAGE FOR A COMPANY OR A BRAND.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.45 ICF (Browse shelf(Opens below))	Available		SIIB-B-9159

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THE BOOK HIGHLIGHTS THE NEED FOR INTEGRATING THE DIFFERENT MARKETING COMMUNICATIONS MIX ELEMENTS TO PRESENT A SINGLE CONSISTENT IMAGE FOR A COMPANY OR A BRAND.

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