MARKETING COMMUNICATIONS

ICFAI PRESS

MARKETING COMMUNICATIONS - HYDERABAD ICFAI PRESS 2004 - 370

THE BOOK HIGHLIGHTS THE NEED FOR INTEGRATING THE DIFFERENT MARKETING COMMUNICATIONS MIX ELEMENTS TO PRESENT A SINGLE CONSISTENT IMAGE FOR A COMPANY OR A BRAND.

9788178819891


COMMUNICATIONS (G-05)
MARKETING COMMUNICATIONS

658.45 ICF