Measuring Marketing Performance

By:

Kambhammettu S S

Material type: Text

TextSeries: ICFAI PRESSPublication details: Magnus School Of Business Hyderabad 2005Description: 195ISBN:

8189333194

Subject(s):

Marketing General (G-47)

DDC classification:

658.802 KAM

Summary: The Book Measuring Marketing Performance Highlights The Shifting Emphasis Toward Higher Accountability And Sound Parameters To Measure Marketing Performance The Book Presents The Conceptual Framework Of Marketing Roi With A Focus On The Marketing Metrics

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management Studies, Vimannagar Reference	658.802 KAM (Browse shelf(Opens below))	Not For Loan		SCMSUGV-B-1996
Books	Symbiosis Institute of International Business	658.802 KAM (Browse shelf(Opens below))	Available		SIIB-B-8002

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Previous	658.802/ICF Case studies on marketing strategy vol.I	658.802/ICF Strategic Marketing Management ( Work Book )	658.802 JAY/STR Strategic marketing concepts and cases	658.802 KAM Measuring Marketing Performance	658.802 KAM/INT Integrated Marketing Communication	658.804 ICF/IND Industrial Marketing ( Text Book )	658.804 ICF/IND Industrial Marketing ( Work Book )	Next

The Book Measuring Marketing Performance Highlights The Shifting Emphasis Toward Higher Accountability And Sound Parameters To Measure Marketing Performance The Book Presents The Conceptual Framework Of Marketing Roi With A Focus On The Marketing Metrics

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