Measuring Marketing Performance

Kambhammettu S S

Measuring Marketing Performance - Hyderabad Magnus School Of Business 2005 - 195 - ICFAI PRESS .

The Book Measuring Marketing Performance Highlights The Shifting Emphasis Toward Higher Accountability And Sound Parameters To Measure Marketing Performance The Book Presents The Conceptual Framework Of Marketing Roi With A Focus On The Marketing Metrics


English

8189333194


Marketing General (G-47)

658.802 KAM