Consumer Behavior : Emerging Trends And Issues

By:

Krishna G Radha

Material type: Text

TextSeries: ICFAI PRESSPublication details: Icfai Press Hyderabad 2004Description: 200ISBN:

8178813025

Subject(s):

Marketing Consumer Behavior (G-16)

DDC classification:

658.8342 KRI

Summary: This Book Has Articles And Cases That Discusses The Issues Related To Consumer Behavior. Also Explains Cases Of Companies That Have Successfully Implemented The Various Tools In Understanding The Consumer.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.834 KRI (Browse shelf(Opens below))	Available		SIIB-B-8004
Books	Symbiosis Institute of International Business	658.834 KRI (Browse shelf(Opens below))	Available		SIIB-B-7577

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This Book Has Articles And Cases That Discusses The Issues Related To Consumer Behavior. Also Explains Cases Of Companies That Have Successfully Implemented The Various Tools In Understanding The Consumer.

English

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