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Consumer Behavior : Emerging Trends And Issues

Krishna G Radha

Consumer Behavior : Emerging Trends And Issues - Hyderabad Icfai Press 2004 - 200 - ICFAI PRESS .

This Book Has Articles And Cases That Discusses The Issues Related To Consumer Behavior. Also Explains Cases Of Companies That Have Successfully Implemented The Various Tools In Understanding The Consumer.

English

ISBN: 8178813025

Subjects--Topical Terms:
Marketing Consumer Behavior (G-16)

Dewey Class. No.: 658.8342 KRI

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