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Managing Brand Equity : capitalizing on the value of a brand name
Material type:
TextPublication details: The Free Press New York 1991Description: xiii, 299 pISBN: - 9780029001011
- 658.827 AAK
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.827 AAK (Browse shelf(Opens below)) | Not For Loan | SCMHRD-B-18208 | |
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.827 AAK (Browse shelf(Opens below)) | Available | SCMHRD-B-13941 | |
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Symbiosis Centre for Management and Human Resource Development | Available | SCMHRD-B-5492 | |||
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Symbiosis Centre for Management and Human Resource Development | Text Book | 659.1 AAK (Browse shelf(Opens below)) | Available | SCMHRD-B-4821 | |
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Symbiosis Centre for Management Studies, Vimannagar | 658.827 AAK/MAN 3839 (Browse shelf(Opens below)) | Available | SCMSUGV-B-3839 | ||
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Symbiosis Institute of International Business | 658.827 AAK (Browse shelf(Opens below)) | Available | SIIB-B-6219 | ||
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Symbiosis Institute of International Business Reference | Reference | 658.827 AAK (Browse shelf(Opens below)) | Available | SIIB-B-3576 | |
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Symbiosis Institute of International Business | 658.827 AAK (Browse shelf(Opens below)) | Available | SIIB-B-1275 | ||
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Symbiosis Institute of Management Studies SIMS-8/7.2 | 658.827 Aak (Browse shelf(Opens below)) | Available | SIMS-B-12136 | ||
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Books
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Symbiosis Institute of Management Studies | 658.827 Aak (Browse shelf(Opens below)) | Available | SIMS-B-12137 |
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| 658.827 659 PAR Brand Building Advertising: Concepts and Cases | 658.827 AAK Brand Portfolio Strategy | 658.827 AAK Building Strong Brands | 658.827 AAK Managing Brand Equity : | 658.827 AAK Managing Brand Equity : | 658.827 AAK Brand Portfolio Strategy | 658.827 AAK Aaker on branding : |
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