Managing Brand Equity : (Record no. 94399)

MARC details
000 -LEADER
fixed length control field 00438nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029001011
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Managing Brand Equity :
Remainder of title capitalizing on the value of a brand name
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc The Free Press
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1991
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of acquisition Source of classification or shelving scheme Collection code Shelving location
        Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 15/02/2007 1173.00 658.827 AAK/MAN 3839 SCMSUGV-B-3839 27/01/2017 Books        
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 31/07/1998 1156.00 659.1 AAK SCMHRD-B-4821 11/04/2018 Books   Dewey Decimal Classification Text Book  
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 21/10/1998 1100.00   SCMHRD-B-5492 11/04/2018 Books        
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 19/11/2004 0.00 658.827 AAK SCMHRD-B-13941 11/04/2018 Books   Dewey Decimal Classification Text Book  
      Not For Loan Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 01/12/2008 1024.00 658.827 AAK SCMHRD-B-18208 27/02/2014 Books   Dewey Decimal Classification Text Book  
        Symbiosis Institute of International Business Symbiosis Institute of International Business 27/06/1995 886.00 658.827 AAK SIIB-B-1275 20/12/2013 Books MARKETING & MANAGEMENT CONSULTANTS      
        Symbiosis Institute of International Business Symbiosis Institute of International Business 15/03/2000 1120.00 658.827 AAK SIIB-B-3576 20/12/2013 Books POPULAR BOOKS HOUSE Dewey Decimal Classification Reference Reference
        Symbiosis Institute of International Business Symbiosis Institute of International Business 08/06/2004 1118.00 658.827 AAK SIIB-B-6219 08/12/2018 Books MANNEYS BOOKS Dewey Decimal Classification    
        Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies 11/04/2012 1182.00 658.827 Aak SIMS-B-12136 23/01/2015 Books       SIMS-8/7.2
        Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies 11/04/2012 1182.00 658.827 Aak SIMS-B-12137 23/01/2015 Books