Promotional culture and convergence : markets, methods, media / edited by Helen Powell.

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Material type: Text

TextPublication details: Milton Park, Abingdon, Oxon : Routledge, 2013.Description: x, 238 pages : illustrations ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.8/POW 39190 (Browse shelf(Opens below))	Available		siu-b-39190

Previous	No cover image available	No cover image available	No cover image available		No cover image available		No cover image available	Next
Previous	658.8 POC 35920 The Marketing White Book	658.8 POL 4934 Environmental marketing strategies, practice, theory & research	658.8 POR 32907 COMPETITIVE STRATEGY	658.8/POW 39190 Promotional culture and convergence :	658.8 PRI 14262 MARKETING : CONCEPTS AND STRATEGIES	658.8/PRI 43155 Marketing	658.8 PRI 5054 Marketing concepts & strategies	Next

Includes bibliographical references and index.

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