Promotional culture and convergence :
Promotional culture and convergence : markets, methods, media /
edited by Helen Powell.
- Milton Park, Abingdon, Oxon : Routledge, 2013.
- x, 238 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780415672795 (hardback) 9780415672801 (paperback)
2012037242
Internet advertising.
Interactive marketing.
Branding (Marketing)
HF6146.I58 / P76 2013
658.8 / 39190
Includes bibliographical references and index.
9780415672795 (hardback) 9780415672801 (paperback)
2012037242
Internet advertising.
Interactive marketing.
Branding (Marketing)
HF6146.I58 / P76 2013
658.8 / 39190
