Creative Advertising Concept and Copy A Practical, Multidisciplinary Approach Georgia-Zozeta Miliopoulou

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Publication details: Routledge Taylor & Francis Group 2024 New YorkEdition: 1st.edDescription: 205pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Center for Media & Communication, Vimannagar	General Book	659.1 (Browse shelf(Opens below))	Available		SCMC-B-6136

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Previous	659.1 Advertising, promotion and marketing communications	659.1 Global Advertising	659.1 The Psychology of Entertainment Media	659.1 Creative Advertising Concept and Copy A Practical, Multidisciplinary Approach	659.1/ALT Advertising creative :	659.10/CHA Indian Advertising 1780 to 1950	659.1/YOU Ogilvy on Advertising in the Digital Age	Next

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