Creative Advertising Concept and Copy A Practical, Multidisciplinary Approach (Record no. 707915)

MARC details
000 -LEADER
fixed length control field 00536 a2200181 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250916135138.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250916b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032362045
040 ## - CATALOGING SOURCE
Original cataloging agency
Language of cataloging
Transcribing agency
Modifying agency
Description conventions
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Georgia-Zozeta Miliopoulou
245 ## - TITLE STATEMENT
Title Creative Advertising Concept and Copy A Practical, Multidisciplinary Approach
Remainder of title Georgia-Zozeta Miliopoulou
250 ## - EDITION STATEMENT
Edition statement 1st.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge Taylor & Francis Group
Date of publication, distribution, etc 2024
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent 205p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     General Book Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 16/09/2025 259 2947.74   659.1 SCMC-B-6136 16/09/2025 4211.05 16/09/2025 Books