Fundamentals of digital marketing / Puneet Singh Bhatia.
Publication details: Noida : Pearson India Education Services Pvt Ltd, 2018.Edition: 2nd edDescription: xx, 471 pISBN:- 9789332587373
- 658.872 BHA
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Symbiosis Institute of Business Management, Bengaluru SIBMB-12F | 658.872 BHA (Browse shelf(Opens below)) | Available | SIBMB-G-000100 | |
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Symbiosis Institute of Business Management, Bengaluru SIBMB-12F | 658.872 BHA (Browse shelf(Opens below)) | Available | SIBMB-G-000101 | |
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Symbiosis Institute of Business Management, Bengaluru SIBMB-12F | 658.872 BHA (Browse shelf(Opens below)) | Available | SIBMB-G-000102 | |
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Symbiosis Institute of Business Management, Bengaluru SIBMB-12F | 658.872 BHA (Browse shelf(Opens below)) | Available | SIBMB-G-000103 |
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| 658.872 BHA Fundamentals of digital marketing / | 658.872 BHA Fundamentals of digital marketing / | 658.872 BHA Fundamentals of digital marketing / | 658.872 BHA Fundamentals of digital marketing / | 658.872 BRA The social organization : | 658.872 BRE Branded : How retailers engage consumers with social media and mobility | 658.872 BRO Working the Crowd : Social Media Marketing for Business |
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
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