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Fundamentals of digital marketing / Puneet Singh Bhatia.

By: Publication details: Noida : Pearson India Education Services Pvt Ltd, 2018.Edition: 2nd edDescription: xx, 471 pISBN:
  • 9789332587373
Subject(s): DDC classification:
  • 658.872 BHA
Summary: Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
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Holdings
Item type Current library Call number Status Date due Barcode
Donated Books Donated Books Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 658.872 BHA (Browse shelf(Opens below)) Available SIBMB-G-000100
Donated Books Donated Books Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 658.872 BHA (Browse shelf(Opens below)) Available SIBMB-G-000101
Donated Books Donated Books Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 658.872 BHA (Browse shelf(Opens below)) Available SIBMB-G-000102
Donated Books Donated Books Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 658.872 BHA (Browse shelf(Opens below)) Available SIBMB-G-000103

Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.

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