Fundamentals of digital marketing / (Record no. 707631)

MARC details
000 -LEADER
fixed length control field 01000 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181227b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332587373
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 BHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bhatia, Punit
245 ## - TITLE STATEMENT
Title Fundamentals of digital marketing /
Statement of responsibility, etc Puneet Singh Bhatia.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida :
Name of publisher, distributor, etc Pearson India Education Services Pvt Ltd,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 471 p.
520 ## - SUMMARY, ETC.
Summary, etc Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 05/12/2019 Gift 0.00 658.872 BHA SIBMB-G-000100 20/08/2025 Donated Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 05/12/2019 Gift 0.00 658.872 BHA SIBMB-G-000101 15/03/2025 Donated Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 05/12/2019 Gift 0.00 658.872 BHA SIBMB-G-000102 25/11/2024 Donated Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-12F 05/12/2019 Gift 0.00 658.872 BHA SIBMB-G-000103 02/01/2023 Donated Books