Marketing research: an applied orientation

By:

Malhotra, Naresh K

Contributor(s):

Dash, Satyabhusan

Publication details: Pearson New Delhi 2023Edition: 7th ed. revDescription: xxxiii, 955ISBN:

9789353433291

Subject(s):

DDC classification:

658.83 MAL

Summary: "Useful for both undergraduate and graduate courses in Marketing Research, this book presents both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. It reflects trends in international marketing, ethics, and the integration of technology."

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6437
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6438
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6439
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6440
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6441
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6434
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6435
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 MAL (Browse shelf(Opens below))	Available	SIBMH-BB-6436

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"Useful for both undergraduate and graduate courses in Marketing Research, this book presents both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. It reflects trends in international marketing, ethics, and the integration of technology."

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