Marketing research: an applied orientation (Record no. 701936)

MARC details
000 -LEADER
fixed length control field 00823 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231223b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353433291
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation
250 ## - EDITION STATEMENT
Edition statement 7th ed. rev.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 955
520 ## - SUMMARY, ETC.
Summary, etc "Useful for both undergraduate and graduate courses in Marketing Research, this book presents both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. It reflects trends in international marketing, ethics, and the integration of technology."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research Methodology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhusan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book-Bank
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 24/10/2024 AMAZON 594.08 658.83 MAL SIBMH-BB-6434 24/10/2024 940.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 24/10/2024 AMAZON 594.08 658.83 MAL SIBMH-BB-6435 24/10/2024 940.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 24/10/2024 AMAZON 594.08 658.83 MAL SIBMH-BB-6436 24/10/2024 940.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 05/11/2024 AMAZON 317.00 658.83 MAL SIBMH-BB-6437 05/11/2024 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 05/11/2024 AMAZON 390.00 658.83 MAL SIBMH-BB-6438 05/11/2024 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 05/11/2024 AMAZON 389.00 658.83 MAL SIBMH-BB-6439 05/11/2024 829.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 05/11/2024 AMAZON 389.00 658.83 MAL SIBMH-BB-6440 05/11/2024 875.00 Book-Bank
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 05/11/2024 AMAZON 389.00 658.83 MAL SIBMH-BB-6441 05/11/2024 875.00 Book-Bank