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Tourism marketing

By: Material type: TextTextPublication details: Delhi Pearson 2011Description: xx, 280 pages : illustrations ; 25 cmISBN:
  • 9788131731826
Subject(s): DDC classification:
  • 338.4791 DAS
Summary: Tourism industry in India is one of them most profitable industries in the country andcontributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. Almost 20 million people are now working in the India's tourism industry. India's tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. According to the latest Tourism Satellite Accounting (TSA) research released by the World Travel and Tourism Council (WTTC) and its strategic partner Accenture, India's travel and tourism industry is expected to generate approximately US$ 275.5 billion by 2018. This book is first of its kind in the complete book market. No other book deals with the subject that exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 338.4791 DAS (Browse shelf(Opens below)) Available SIBMH-B-8921
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 338.4791 DAS (Browse shelf(Opens below)) Available SIBMH-B-8920
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
338.4791 DAS Tourism marketing 338.4791 DAS Tourism marketing 338.4791 DAS Tourism marketing 338.4791 DAS Tourism marketing 338.4791 ROD Tourism operations and management 338.4791 ROD Tourism operations and management 338.5 CHA Microeconomics : an advanced treatise

Tourism industry in India is one of them most profitable industries in the country andcontributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. Almost 20 million people are now working in the India's tourism industry. India's tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. According to the latest Tourism Satellite Accounting (TSA) research released by the World Travel and Tourism Council (WTTC) and its strategic partner Accenture, India's travel and tourism industry is expected to generate approximately US$ 275.5 billion by 2018. This book is first of its kind in the complete book market. No other book deals with the subject that exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.

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