Tourism marketing (Record no. 695873)

MARC details
000 -LEADER
fixed length control field 01601nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171211b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731826
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4791
Cutter DAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Das Gupta, Devashish
245 ## - TITLE STATEMENT
Title Tourism marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xx, 280 pages : illustrations ; 25 cm
520 ## - SUMMARY, ETC.
Summary, etc Tourism industry in India is one of them most profitable industries in the country andcontributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. Almost 20 million people are now working in the India's tourism industry. India's tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. According to the latest Tourism Satellite Accounting (TSA) research released by the World Travel and Tourism Council (WTTC) and its strategic partner Accenture, India's travel and tourism industry is expected to generate approximately US$ 275.5 billion by 2018. This book is first of its kind in the complete book market. No other book deals with the subject that exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Hospitality industry
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Tourism
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry | Tourism | Marketing | India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 11/12/2017 Shah Book House 499.00 338.4791 DAS SIBMH-B-8921 11/12/2017 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 11/12/2017 Shah Book House 499.00 338.4791 DAS SIBMH-B-8920 11/12/2017 Books