Marketing research: an applied orientation
Publication details: Pearson New Delhi 2023Edition: 7th ed. revDescription: xxxiii, 955ISBN:- 9789353433291
 
- 658.83 MAL
 
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| 658.81 HAV Sales and distribution management: text and cases | 658.81 HAV Sales and distribution management: text and cases | 658.83 MAL Marketing research: an applied orientation | 658.83 MAL Marketing research: an applied orientation | 658.83 MAL Marketing research: an applied orientation | 658.83 MAL Marketing research: an applied orientation | 658.83 MAL Marketing research: an applied orientation | 
"Useful for both undergraduate and graduate courses in Marketing Research, this book presents both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. It reflects trends in international marketing, ethics, and the integration of technology."
                                    
                            
                        
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