Marketing research: an applied orientation
Malhotra, Naresh K.
Marketing research: an applied orientation - 7th ed. rev. - New Delhi Pearson 2023 - xxxiii, 955
"Useful for both undergraduate and graduate courses in Marketing Research, this book presents both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. It reflects trends in international marketing, ethics, and the integration of technology."
9789353433291
Marketing research
Marketing research Methodology
658.83 / MAL
Marketing research: an applied orientation - 7th ed. rev. - New Delhi Pearson 2023 - xxxiii, 955
"Useful for both undergraduate and graduate courses in Marketing Research, this book presents both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. It reflects trends in international marketing, ethics, and the integration of technology."
9789353433291
Marketing research
Marketing research Methodology
658.83 / MAL
