Advertising and promotion: an integrated marketing communications perspective

By:

Belch, George Edward

Contributor(s):

Publication details: McGraw Hill New Delhi 2023Edition: 12th edDescription: xxxi, 712 pages: color illustrationsISBN:

9789354600807

Subject(s):

DDC classification:

659.1 BEL

Summary: "This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns."

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Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Centre for Management Studies, Hyderabad General	Reference	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-B-71
Books	Symbiosis Centre for Management Studies, Hyderabad General	Reference	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-B-72
Books	Symbiosis Centre for Management Studies, Hyderabad General	Reference	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-B-73
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1764
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1765
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1766
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1767
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1768
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1769
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1770
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1771
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1772
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1773
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1774
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1775
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1776
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1777
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1778
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1779
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1780
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1781
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1782
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1783
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1784
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1785
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1786
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1787
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1788
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1789
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1790
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1791
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1792
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1793
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1794
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1795
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1796
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1797
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1798
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1799
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1800
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1801
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1802
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1803
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1804
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1805
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1806
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1807
Book-Bank	Symbiosis Centre for Management Studies, Hyderabad General	Text Book	659.1 BEL (Browse shelf(Opens below))	Available	SCMSH-BB-1808

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Previous	658.872 AHU Digital marketing	659.1 BEL Advertising and promotion: an integrated marketing communications perspective	659.1 BEL Advertising and promotion: an integrated marketing communications perspective	659.1 BEL Advertising and promotion: an integrated marketing communications perspective	97800763070889 Leadership: theory and practice

"This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns."

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