Advertising and promotion: an integrated marketing communications perspective
Belch, George Edward
Advertising and promotion: an integrated marketing communications perspective - 12th ed. - New Delhi McGraw Hill 2023 - xxxi, 712 pages: color illustrations
"This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns."
9789354600807
Advertising Communication
Marketing Communication
Management
Sales promotion
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective - 12th ed. - New Delhi McGraw Hill 2023 - xxxi, 712 pages: color illustrations
"This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns."
9789354600807
Advertising Communication
Marketing Communication
Management
Sales promotion
659.1 / BEL
