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Advertising and promotion: an integrated marketing communications perspective
Publication details: McGraw Hill New Delhi 2023Edition: 12th edDescription: xxxi, 712 pages: color illustrationsISBN:- 9789354600807
- 659.1 BEL
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Symbiosis Centre for Management Studies, Hyderabad General | Reference | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-B-71 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Reference | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-B-72 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Reference | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-B-73 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1764 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1765 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1766 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1767 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1768 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1769 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1770 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1771 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1772 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1773 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1774 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1775 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1776 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1777 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1778 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1779 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1780 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1781 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1782 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1783 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1784 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1785 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1786 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1787 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1788 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1789 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1790 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1791 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1792 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1793 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1794 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1795 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1796 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1797 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1798 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1799 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1800 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1801 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1802 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1803 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1804 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1805 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1806 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1807 | |
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Symbiosis Centre for Management Studies, Hyderabad General | Text Book | 659.1 BEL (Browse shelf(Opens below)) | Available | SCMSH-BB-1808 |
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"This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns."
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