Services marketing: integrating customer focus across the firm

By:

Zeithmal Valarie A

Contributor(s):

Publication details: McGraw Hill New Delhi 2023Edition: 7th edDescription: xxxvi,582ISBN:

9789353160777

Subject(s):

DDC classification:

658.8 ZEI

Summary: "Helps develop customer relationships through quality service. This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. It includes frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service."

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"Helps develop customer relationships through quality service. This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. It includes frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service."

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