International marketing
Publication details: McGraw-Hill India 2020Edition: 18th edDescription: 680ISBN:- 9789389538243
- 658.848 CAT
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| 658.848 CAT International marketing | 658.848 CAT International marketing | 658.848 CAT International marketing | 658.848 CAT International marketing | 658.848 CAT International marketing | 658.848 CAT International marketing | 658.848 KEE Global marketing management |
"Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers. "
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