International marketing
Cateora, Phillp R.
International marketing - 18th ed. - India McGraw-Hill 2020 - 680
"Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers. "
9789389538243
Logistics
International business enterprises
Export marketing
Marketing
658.848 / CAT
International marketing - 18th ed. - India McGraw-Hill 2020 - 680
"Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers. "
9789389538243
Logistics
International business enterprises
Export marketing
Marketing
658.848 / CAT
