Digital Marketing: From Fundamentals to Future

By:

Swaminathan T. N

Contributor(s):

Kumar, Karthik

Publication details: India Cengage 2019Description: 270ISBN:

9789353501532

Subject(s):

DDC classification:

658.8 SWA

Summary: "Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world. "

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.8 SWA (Browse shelf(Opens below))	Available		SIBMH-B-10827

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Previous	658.8 SHA Services marketing:	658.8 SHA Services marketing:	658.8 SHE Principles of marketing	658.8 SWA Digital Marketing: From Fundamentals to Future	658.8 VEL Rural marketing: targeting the non-urban consumer	658.8 VEL Rural marketing: targeting the non-urban consumer	658.8 VEL Rural marketing: targeting the non-urban consumer	Next

"Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world. "

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