Digital Marketing: From Fundamentals to Future (Record no. 666930)

MARC details
000 -LEADER
fixed length control field 01328 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210112b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353501532
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter SWA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Swaminathan T. N.
245 ## - TITLE STATEMENT
Title Digital Marketing: From Fundamentals to Future
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Cengage
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent 270
520 ## - SUMMARY, ETC.
Summary, etc "Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world. "
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Convergence of Technologies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Demystifying Digital Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Development and Planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, Karthik
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 30/10/2020 Shah Book House 227.50 658.8 SWA SIBMH-B-10827 30/10/2020 325.00 Books