Marketing research

By:

Aaker, David A

Contributor(s):

Publication details: India Wiley 2013Edition: 11th edDescription: 647ISBN:

9788126563531

Subject(s):

DDC classification:

658.83 AAK

Summary: "This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.83 AAK (Browse shelf(Opens below))	Available		SIBMH-B-10824

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Previous			No cover image available					Next
Previous	658.827 SEN Brand positioning : strategies for competitive advantage	658.827 SUB The power of emotional marketing: brands that resonate	658.827 VER Brand management: text and cases	658.83 AAK Marketing research	658.83 BEN Marketing metrics: the manager's guide to measuring marketing performance	658.83 BEN Marketing metrics: the manager's guide to measuring marketing performance	658.83 BEN Marketing metrics: the manager's guide to measuring marketing performance	Next

"This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies."

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