Marketing research
Aaker, David A.
Marketing research - 11th ed. - India Wiley 2013 - 647
"This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies."
9788126563531
Decision-Making
Marketing research
Marketing Intelligence
658.83 / AAK
Marketing research - 11th ed. - India Wiley 2013 - 647
"This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies."
9788126563531
Decision-Making
Marketing research
Marketing Intelligence
658.83 / AAK
