The definitive book of branding / edited by Kartikeya Kompella.

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Material type: Text

TextPublication details: New Delhi Sage 2014Description: xx, 408 pages : illustrations ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management Studies, Vimannagar General Stacks	Text Book	658.827/THE (Browse shelf(Opens below))	Available		SCMSUGV-B-14940
Books	Symbiosis Centre for Management Studies, Vimannagar General Stacks	Text Book	658.827/THE (Browse shelf(Opens below))	Available		SCMSUGV-B-14941

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Includes bibliographical references and index.

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