The definitive book of branding / (Record no. 654574)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601cam a2200169 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140410s2014 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117735 (paperback : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827/THE |
| 245 04 - TITLE STATEMENT | |
| Title | The definitive book of branding / |
| Statement of responsibility, etc | edited by Kartikeya Kompella. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 408 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Globalization |
| General subdivision | Economic aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kompella, Kartikeya, |
| Relator term | editor of compilation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | General Stacks | 22/01/2020 | 259 | 696.50 | 658.827/THE | SCMSUGV-B-14940 | 06/10/2025 | 995.00 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | General Stacks | 22/01/2020 | 259 | 696.50 | 658.827/THE | SCMSUGV-B-14941 | 22/01/2020 | 995.00 | Books |
