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Tourism marketing
Material type:
TextPublication details: New Delhi, India Oxford University Press 2018Description: xiv, 390 p. ill. 24 cmISBN: - 9780198066309
- 338.4791 CHA
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Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
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| 338.47 WOM The machine that changed the world: how lean production revolutionized the Global car wars | 338.476 SZM Making jeans green | 338.4791 ALT Planning research in hospitality and tourism | 338.4791 CHA Tourism marketing | 338.4791 CHA Tourism marketing | 338.4791 CHA Tourism marketing | 338.4791 CHA Tourism marketing |
"Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management and Tourism Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. The book would also be very useful to professionals in understanding the theoretical as well as practical application of the subject."
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