Tourism marketing
Chaudhary, Manjula
Tourism marketing - New Delhi, India Oxford University Press 2018 - xiv, 390 p. ill. 24 cm.
"Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management and Tourism Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. The book would also be very useful to professionals in understanding the theoretical as well as practical application of the subject."
9780198066309
Tourism--Marketing
338.4791 / CHA
Tourism marketing - New Delhi, India Oxford University Press 2018 - xiv, 390 p. ill. 24 cm.
"Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management and Tourism Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. The book would also be very useful to professionals in understanding the theoretical as well as practical application of the subject."
9780198066309
Tourism--Marketing
338.4791 / CHA
