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Qualitative research methods in public relations and marketing communications /

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2011.Edition: 2nd edDescription: xi, 397 p. ; 25 cmISBN:
  • 9781138897687
Subject(s): DDC classification:
  • 300/DAY
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Centre for Management Studies, Vimannagar General Stacks Text Book 300/DAY (Browse shelf(Opens below)) Available SCMSUGV-B-14861
Books Books Symbiosis Centre for Management Studies, Vimannagar General Stacks Text Book 300/DAY (Browse shelf(Opens below)) Available SCMSUGV-B-14862

Includes bibliographical references and index.

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