Qualitative research methods in public relations and marketing communications /
Daymon, Christine.
Qualitative research methods in public relations and marketing communications / - 2nd ed. - New York, NY : Routledge, 2011. - xi, 397 p. ; 25 cm.
Includes bibliographical references and index.
9781138897687
Corporations--Public relations--Research--Methodology
Public relations--Research--Methodology.
Marketing research--Methodology.
Qualitative research.
300/DAY
Qualitative research methods in public relations and marketing communications / - 2nd ed. - New York, NY : Routledge, 2011. - xi, 397 p. ; 25 cm.
Includes bibliographical references and index.
9781138897687
Corporations--Public relations--Research--Methodology
Public relations--Research--Methodology.
Marketing research--Methodology.
Qualitative research.
300/DAY
