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Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2013.Edition: 2nd edDescription: xxiv, 498 p., : ill., ; 25 cmISBN:
  • 9780415537032 (pbk.)
Subject(s): DDC classification:
  • 658.804/ZIM
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Centre for Management Studies, Vimannagar General Stacks Text Book 658.804/ZIM (Browse shelf(Opens below)) Available SCMSUGV-B-14754
Books Books Symbiosis Centre for Management Studies, Vimannagar General Stacks Text Book 658.804/ZIM (Browse shelf(Opens below)) Available SCMSUGV-B-14755
Books Books Symbiosis Centre for Management Studies, Vimannagar General Stacks Text Book 658.804/ZIM (Browse shelf(Opens below)) Available SCMSUGV-B-14756
Books Books Symbiosis Centre for Management Studies, Vimannagar General Stacks Text Book 658.804/ZIM (Browse shelf(Opens below)) Available SCMSUGV-B-14757

Blythe's name appears first in the earlier edition.

Includes bibliographical references and index.

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