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Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.
Material type:
TextPublication details: New York, NY : Routledge, 2013.Edition: 2nd edDescription: xxiv, 498 p., : ill., ; 25 cmISBN: - 9780415537032 (pbk.)
- 658.804/ZIM
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Symbiosis Centre for Management Studies, Vimannagar General Stacks | Text Book | 658.804/ZIM (Browse shelf(Opens below)) | Available | SCMSUGV-B-14754 | |
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Symbiosis Centre for Management Studies, Vimannagar General Stacks | Text Book | 658.804/ZIM (Browse shelf(Opens below)) | Available | SCMSUGV-B-14755 | |
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Symbiosis Centre for Management Studies, Vimannagar General Stacks | Text Book | 658.804/ZIM (Browse shelf(Opens below)) | Available | SCMSUGV-B-14756 | |
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Symbiosis Centre for Management Studies, Vimannagar General Stacks | Text Book | 658.804/ZIM (Browse shelf(Opens below)) | Available | SCMSUGV-B-14757 |
Blythe's name appears first in the earlier edition.
Includes bibliographical references and index.
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