Sports and entertainment marketing

By:

Kaser, Ken

Contributor(s):

Oelkers, Dotty Boen

Material type: Text

TextPublication details: Boston, MA; Australia; Brazil; Mexico South-Western, Cengage Learning 2017Edition: 4th edDescription: ix, 440 pages 29 cmISBN:

9781337904025

Subject(s):

DDC classification:

796.06 KAS

Summary: "Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing."

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Item type	Current library	Collection	Call number	Status	Barcode
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5878
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5879
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5880
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5881
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5882
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5883
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5884
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5885
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5886
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5887
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5888
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5889
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5890
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5891
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5892
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5893
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5894
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5895
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5896
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-5897
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2794
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2795
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2796
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2587
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2588
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2589
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2590
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2591
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2592
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2593
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2594
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2595
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2596
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2597
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2598
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2599
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2600
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2601
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2602
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2603
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2604
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2605
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2606
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2607
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2608
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2609
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2610
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2611
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2612
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2613
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2614
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2615
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2616
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2617
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2618
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2619
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2620
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2621
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2622
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2623
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2624
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2625
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2626
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2627
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2628
Book-Bank	Symbiosis Institute of Business Management - Hyderabad General	Text Book	796.06 KAS (Browse shelf(Opens below))	Available	SIBMH-BB-2629

Includes bibliographical references and index.

"Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing."

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