Sports and entertainment marketing
Kaser, Ken
Sports and entertainment marketing - 4th ed. - Boston, MA; Australia; Brazil; Mexico South-Western, Cengage Learning 2017 - ix, 440 pages 29 cm.
Includes bibliographical references and index.
"Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing."
9781337904025
Sports
Marketing
Mass media
Economic aspects
Sports administration
796.06 KAS
Sports and entertainment marketing - 4th ed. - Boston, MA; Australia; Brazil; Mexico South-Western, Cengage Learning 2017 - ix, 440 pages 29 cm.
Includes bibliographical references and index.
"Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing."
9781337904025
Sports
Marketing
Mass media
Economic aspects
Sports administration
796.06 KAS
