Sports and entertainment marketing

By:

Kaser, Ken

Contributor(s):

Oelkers, Dotty Boen

Material type: Text

TextPublication details: Boston, MA; Australia; Brazil; Mexico South-Western, Cengage Learning 2017Edition: 4th edDescription: ix, 440 pages 29 cmISBN:

9781337904025

Subject(s):

DDC classification:

796.06 KAS

Summary: "Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing."

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Includes bibliographical references and index.

"Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing."

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