Visual communication design : an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt.

By:

Davis, Meredith (Meredith J.) [author.]

Contributor(s):

Hunt, Jamer [author.]

Material type: Text

TextPublisher: London : Bloomsbury Visual Arts, [2017]Description: 208 pages : color illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781474221573 (paperback)

Subject(s):

DDC classification:

745.4 23

LOC classification:

NK1510 .D29 2017

Other classification:

DES000000 | DES007000

Summary: "This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design	General Book	745.4 (Browse shelf(Opens below))	Available		SID-B-12293
Books	Symbiosis International ( Deemed University ) Campus Library, Nagpur		745.4 MER (Browse shelf(Opens below))	Available		SIUNG-B-10887

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Previous	745.4 / LUK Eco-Design Handbook : A Complete Source book for the Home and Office	745.4 MAL Critical Design in Context: History, Theory and Practices	745.4 MCD Modern Design: Classics of our Time	745.4 MER Visual communication design :	745.4 / NOR Design for a Better World : Meaningful, Sustainable, Humanity Centered	745.4 ROT Design Basics 3D	745.4 / SPA Introduction to Design and Culture: 1900 to the present	Next

"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher.

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